Jasa International

JASA Internacional is a Spanish food importer and distributor headquartered in Valencia, specialising in the management and development of international food brands in the Spanish retail market. Established in 2008 as the international division of the family-owned JASA Alimentación group — whose roots date back to 1945 and which trades through the legal entity Joaquín Ayora, S.A.U. — the company provides comprehensive commercial, logistical, financial and marketing support to leading global food brands seeking growth in Spain.

The company imports and distributes ambient, refrigerated and frozen food products, with a strong emphasis on on-trend European retail lines and ranges tailored to expatriate and international consumer communities in Spain. Its brand portfolio has included names such as Nando's PERi-PERi sauces, McVitie's biscuits, Calvé peanut butter, Heinz condiments and Fuel10K granola. Customers span Spain's major grocery retailers, including Carrefour, Alcampo, Lidl, El Corte Inglés, SPAR, Consum and Family Cash, while the wider JASA group is also one of the leading food distribution operators serving the hospitality and foodservice sector along the Mediterranean arc and central Spain.

Operationally, the business runs around 10,000 m² of facilities at its Valencia headquarters, including 10,000 m³ of freezer space and 3,000 m³ of refrigerated warehousing, and a fleet of some 24 delivery vehicles moving roughly 300 tonnes of product daily with full traceability and IFS Logistics certification. It employs approximately 110 people, including a proactive field sales team, and ensures compliance with Spanish labelling regulations for the imported ranges it manages.

Under the leadership of Chairman and Managing Director Joaquín Ayora Rodríguez and the family's third generation, the group has more than tripled its business volume since 2018, when turnover stood at around €33.5 million, surpassing €100 million in 2025 while continuing to invest in logistics capacity. As a buyer, JASA Internacional looks for high-quality international food brands — fresh, frozen, chilled and ambient — that it can import, adapt and scale across Spanish retail and foodservice channels. Its model goes beyond simple wholesale: the company takes responsibility for brand development in Spain, combining category insight, retail relationships and marketing investment, which makes it a strategic first point of entry for foreign manufacturers seeking national distribution in the Spanish grocery market.