Let's discuss your needs!
Want to learn more about how we can help you meet your goals as a buyer or supplier? Simply fill out the contact form and we’ll be in touch soon.
Say goodbye to the communication nightmare
in the FMCG industry.
Effortlessly sell, source, and connect with new partners in the food, drinks, beauty, personal care, and wine & spirits industries.
What is Needl?
A large network
We bring together thousands of trusted suppliers and buyers who rely on us to meet their needs every year.
Only relevant partners
We match the right buyers with the right suppliers through our cutting-edge technology combined with human touch.
Diverse market reach
We give you access to a wide range of companies, in 60+ countries: from small and independant, to the world’s largest players.
Loved by suppliers,
Trusted by buyers.
Trusted by buyers.
That’s why it’s so good and so effective – there’s no time wasted and all the meetings are with people you would like to cooperate with.
Bruno Bareteau, Founder at Veracova
Product categories...
Expand your reach and connect with buyers from around the world.
- Connect with qualified buyers for your needs
- Respond to real-time inquiries at the right time
- Increase your exports in global markets
- Showcase your products and boost your visibility
- Submit your company directly to buyers
Streamline your sourcing process and find reliable suppliers quickly and easily.
- Identify new potential partners
- Launch new sourcing projects
- Monitor relevant suppliers
- Stay on top of market trends
- Save time and money
How it works?
1ST STEP
Buyers express their sourcing needs via our platform
2ND STEP
Suppliers apply and discover new business opportunities
3RD STEP
Buyers select the suppliers they want to meet
4TH STEP
You both give your availability for a meeting or meet during our category Summits
5TH STEP
You connect in order to talk business
6TH STEP
You easily follow up through our platform
Let's discuss your needs!
Want to learn more about how we can help you meet your goals as a buyer or supplier? Simply fill out the contact form and we’ll be in touch soon.
Free
0€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference.
Verified account
Customized vertification of your company and members.
Standard search rank
The rank of your company or products in the search results.
Product showcase
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques.
Unlimited direct messages
Buyers can contact you directly based on 1) your profile from search results, 2) your product/company showcase, 3) recommendations sent to buyers.
5 company submissions
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
5 category benchmarks
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
2 product requests
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
Wabel Summits
1-to-1 category sessions within our yearly sourcing network animation. Buyers always confirm the meetings for efficiency: your time is precious!
Guaranteed meetings
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections
Limited business mapping
Definition of business priorities based on only 1 location and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations. Meet with buyers 1-on-1.
Dedicated account manager
Dedicated account manager to to help you get onboard and share the best tips for success.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Standard analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Limited search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Dubai Live Summit
Get a priority for registration to Wabel Dubai Summit and collect your special discount.
Add Your Heading Text Here
Essential
6990€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference
Verified account
Customized vertification of your company and members
Medium search rank
The rank of your company or products in the search results.
1 product showcase
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques
Unlimited direct messages
Buyers can contact you directly based on 1) your profile from search results, 2) your product/company showcase, 3) recommendations sent to buyers.
10 company submissions / month
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
15 category benchmarks / month
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
4 product requests / month
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
2 Wabel Summits
1-to-1 category sessions within our yearly sourcing network animation. Buyers always confirm the meetings for efficiency: your time is precious!
10 qualified meetings minimum
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections
Unlimited business mapping
Definition of business priorities based on unlimited locations and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations (2 lives).
Dedicated account manager
Dedicated account manager to to help you get onboard and share the best tips for success. Customized onboarding
+ follow-up assistance every 4 months.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Advanced analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Full search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Dubai Live Summit (10% discount)
Get a priority for registration to Wabel Dubai Summit and collect your special discount.
Premium
9990€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference
Verified account
Customized vertification of your company and members
Top search rank
The rank of your company or products in the search results.
4 product showcases
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques
Unlimited direct messages
Buyers can contact you directly based on 1) your profile from search results, 2) your product/company showcase, 3) recommendations sent to buyers.
30 company submissions / month
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
Unlimited category benchmarks
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
Unlimited product requests
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
Unlimited Wabel Summits
1-to-1 category sessions within our yearly sourcing network animation. Buyers always confirm the meetings for efficiency: your time is precious!
10 qualified meetings minimum
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections
Unlimited business mapping
Definition of business priorities based on unlimited locations and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations (Unlimited).
Dedicated account manager
Dedicated account manager to to help you get onboard and share the best tips for success. Customized onboarding
+ follow-up assistance every 2 months.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Advanced analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Full search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Dubai Live Summit (20% discount)
Get a priority for registration to Wabel Dubai Summit and collect your special discount.
Join the Needl community now
Choose the plan that best suits your needs and start boosting your exports now!
Free
0€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference.
Verified account
Customized vertification of your company and members.
Standard search rank
The rank of your company or products in the search results.
Product showcase
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques.
Unlimited direct messages
Buyers can contact you directly based on your profile from search results, your product or company showcase, or recommendations sent to buyers.
5 company submissions
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
5 category benchmarks
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
2 product requests
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
Guaranteed meetings
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections.
Limited business mapping
Definition of business priorities based on only 1 location and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations. Meet with buyers 1-on-1.
Dedicated account manager
Dedicated account manager to help you get onboard and share the best tips for success.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Standard analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Limited search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Wabel Summits
Register to one or more WABEL SUMMITS and enjoy a special discount.
Add Your Heading Text Here
Essential
2990€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference.
Verified account
Customized vertification of your company and members.
Medium search rank
The rank of your company or products in the search results.
1 product showcase
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques.
Unlimited direct messages
Buyers can contact you directly based on your profile from search results, your product or company showcase, or recommendations sent to buyers.
10 company submissions / month
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
15 category benchmarks / month
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
4 product requests / month
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
5 qualified meetings minimum
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections.
Unlimited business mapping
Definition of business priorities based on unlimited locations and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations (2 lives).
Dedicated account manager
Dedicated account manager to to help you get onboard and share the best tips for success. Customised onboarding + 1 consulting meetings and yearly assistance.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Advanced analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Full search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Wabel Summit (10% discount)
Register to one or more WABEL SUMMITS and enjoy a special discount *not available on Early Bird pricing.
Premium
3990€ / year
Unlimited products
Your detailed company profile & product portfolio that will make a difference.
Verified account
Customized vertification of your company and members.
Top search rank
The rank of your company or products in the search results.
4 product showcases
Number of products showcased to a carefully selected pool of buyers, at the right time.
Customized SEO/SEA
Boost your company and product Needl pages with SEO/SEA techniques.
Unlimited direct messages
Buyers can contact you directly based on your profile from search results, your product or company showcase, or recommendations sent to buyers.
30 company submissions / month
Submit your profile directly to buyers based on 1) Direct search & buyer profile selections, 2) Buyer Sourcing Days followed by calls for submissions.
Unlimited category benchmarks
Be notified when buyers are
benchmarking your product categories,
and submit your profile at the right time.
Unlimited product requests
Receive product requests from buyers that are actively looking for a new product or are about to start a tender in your product category.
8 qualified meetings minimum
Answer buyers’ requests for meetings,
based on: 1) Direct meeting requests 2) Submissions, buyer recommendations or showcases, 3) Category benchmarks or product requests 4) Category 1-to-1 session buyer selections.
Unlimited business mapping
Definition of business priorities based on unlimited locations and access to retailer and distributor recommendations.
Sourcing Days & Webinars
Retail buyers and distributors share
their sourcing targets & requirements
during live presentations (Unlimited).
Dedicated account manager
Dedicated account manager to to help you get onboard and share the best tips for success. Customised onboarding + 2 consulting meetings and yearly assistance.
Product portfolio building assistance
Customized service from our team to
upload and optimize your entire product portfolio effortlessly.
Advanced analytics
The complete dashboard to measure your visibility, access buyers' pages when they visit your profile, benchmark your competition and track trends in your category and country of selection.
Full search & access
Use the search engine and view buying office and distributor profiles to learn more about your targets.
Business monitoring
Be alerted in real time of best
opportunities and benefit from CSM
support to answer and engage on
your behalf.
Wabel Summit (20% discount)
Register to one or more WABEL SUMMITS and enjoy a special discount *not available on Early Bird pricing.
FAQ
Most frequent questions and answers
A wide range of buyers around the world, including small and large retailers, retail specialists, importers and distributors, and major international brands seeking to outsource production, all rely on Needl for their sourcing needs all year long.
They use Needl throughout the year to connect with the global supplier community, identify and meet with new qualified suppliers during their Sourcing Days or annual Category Summits, and express their sourcing needs.
By using our platform, you can access a global network of qualified buyers, respond to their sourcing needs, optimize your sales process, increase your visibility, receive real-time business opportunities, grow your business and tap into new markets with ease, all with a cost-effective solution.
No, we do not take commissions on deals. Our commitment is to deliver relevant business opportunities to you, but the closing of the deal is entirely in your hands.
Just one deal could more than cover the cost of your subscription, and we aim to deliver even more than that in a year. Our focus is on helping you succeed and achieve your business goals, not on taking cuts of your deals.
Registering and creating your Needl profile is completely free. Our platform, however, has a fee structure to reach out and meet with buyers, receive enquiries all year long and access the right business opportunities at the right time. Please contact us for more information.
With our worldwide network of reliable suppliers, you can effortlessly access a world of new FMCG opportunities and find the perfect match for your sourcing needs. We provide you with a comprehensive suite of tools and features to help you express your needs, discover the latest trends from around the world, manage potential suppliers, and find your next business partners with ease.
Our powerful Search Tool is the perfect starting point to browse over 100,000 FMCG products and contact suppliers directly from their Needl profiles.
Our Category Benchmark feature allows you to clearly identify your current needs, track relevant trends and find suppliers over a specific time period, while our Product Request tool enables you to express your specific product needs and receive qualified supplier recommendations.
You’ll also have the opportunity to create a custom Sourcing Day, a personalized experience where you can present your sourcing projects and meet with pre-screened suppliers.
In addition, you can attend our annual category Summits, where you will have the opportunity to participate in pre-scheduled online B2B meetings with pre-selected suppliers over the course of 2 to 3 days. Click here to view a list of all the Summits taking place in 2023 across multiple FMCG categories.
Our platform is completely free for buyers to use. There are no hidden fees or charges for accessing the services available on Needl.
FAQ
Most frequent questions and answers
A wide range of buyers around the world, including small and large retailers, retail specialists, importers and distributors, and major international brands seeking to outsource production, all rely on Needl for their sourcing needs all year long.
They use Needl throughout the year to connect with the global supplier community, identify and meet with new qualified suppliers during their Sourcing Days or annual Category Summits, and express their sourcing needs.
By using our platform, you can access a global network of qualified buyers, respond to their sourcing needs, optimize your sales process, increase your visibility, receive real-time business opportunities, grow your business and tap into new markets with ease, all with a cost-effective solution.
No, we do not take commissions on deals. Our commitment is to deliver relevant business opportunities to you, but the closing of the deal is entirely in your hands.
Just one deal could more than cover the cost of your subscription, and we aim to deliver even more than that in a year. Our focus is on helping you succeed and achieve your business goals, not on taking cuts of your deals.
Registering and creating your Needl profile is completely free. Our platform, however, has a fee structure to reach out and meet with buyers, receive enquiries all year long and access the right business opportunities at the right time. Please contact us for more information.
With our worldwide network of reliable suppliers, you can effortlessly access a world of new FMCG opportunities and find the perfect match for your sourcing needs. We provide you with a comprehensive suite of tools and features to help you express your needs, discover the latest trends from around the world, manage potential suppliers, and find your next business partners with ease.
Our powerful Search Tool is the perfect starting point to browse over 100,000 FMCG products and contact suppliers directly from their Needl profiles.
Our Category Benchmark feature allows you to clearly identify your current needs, track relevant trends and find suppliers over a specific time period, while our Product Request tool enables you to express your specific product needs and receive qualified supplier recommendations.
You’ll also have the opportunity to create a custom Sourcing Day, a personalized experience where you can present your sourcing projects and meet with pre-screened suppliers.
In addition, you can attend our annual category Summits, where you will have the opportunity to participate in pre-scheduled online B2B meetings with pre-selected suppliers over the course of 2 to 3 days. Click here to view a list of all the Summits taking place in 2023 across multiple FMCG categories.
Our platform is completely free for buyers to use. There are no hidden fees or charges for accessing the services available on Needl.
Your next business partner is just a click away.
Connect globally with the right buyers and suppliers, at the right time, for both branded and private label products.