Abu Auf

Abu Auf is a retail chain owned by Samo Trading, a distributor of food and drinks based in Egypt since 1976. 

Samo Trading owns the retail chain Abu Auf since 2010.

The retail chain employs 500 people.

Abu Auf currently operates 102 stores in Egypt and aims to own 140 stores by 2020.  Products are also sold on the company’s online shop.

The firm offers products in the following categories:

• Sweet Grocery: Chocolate, honey, herbal tea, biscuits, nougat, coffee beans and sweets

• Savory Grocery: almonds,pistachios,pecans, nut butter, flour, crackers, pickles  and oil

• Drinks: Prune Juice

Abu Auf owns a fleet of 124 delivery vehicles which delivers products to its stores as well to the main hypermarket chains. There’s also a call centre which handles all orders and for the online shop and takes care of inquiries and customer complaints

The company is concerned about the environment and uses Eco-friendly materials for its packaging and coffee cups.

Abu Auf’s online shop can be accessed on www.abuauf.com