AFM Group

Established in Blenheim, New Zealand in 1914, AFM Group started as a bakery and is now an importer and wholesaler specialised in the supply of premium FMCG goods. The firm was founded by Bob Fisher and has distribution points in Australia as well as New Zealand. It is headquartered in Auckland.

Concerning AFM Group’s clientele, the business works mainly with retailers and retail groups, including ALDI, New World, Foodstuff, Countdown, The Warehouse, IGA, Woolworths, Coles and many others.

A turnover of approximately €5 million was reported to be achieved by AFM Group.

AFM Group owns some of the fastest growing brands across Australasia which are as follows:

• Macy & Tailor: offers snacks
• Fisher’s Bakery: provides baked goods
• Moor Products: supplies cookies
• Mr. Brownie: specialised in brownies

Regarding social responsibility, AFM Group partners with RSA, Alzheimers New Zealand and All Blacks.