Aldi Süd Austria

Aldi started to operate in Austria in 1968 after taking over Hofer, an Austrian chain of retail stores. In Austria, Aldi Sud operates all its stores under the banner Hofer. At present, there are over 500 shops in Austria offering around 1400 references. There is also an online shop.

Aldi Sud Austria has diversified its business throughout the years. In 2003, it started operating a tour operator business under the name Hofer Reisen. In 2015, the firm launched Hofer Telekom. 

Aldi Sud Austria provides products in the following categories:

• Chilled & Fresh Food: charcuterie, cold cuts, meat, etc.
• Frozen Food: dessert, ice-cream, ready-meals, etc. 
• Drinks: soft drink, juice, wine, etc.
• Savory Grocery: crisps, oil, rice, etc.
• Dairy: yoghurt, milk, cheese, etc.
• Sweet Grocery: breakfast cereals, biscuits, coffee, etc.
• Personal Care: baby care, fragrances, skincare, etc.
• Household: detergent, dishwashing liquid, all-purpose cleaner, etc.

Aldi Sud Austria also offers vegan, vegetaria, organic and lactose-free items. 

Aldi Sud offers products from brands like Coca Cola, Red Bull, Fanta, Vegeta, etc.

Furthermore, the business also operates its own brands such as (but not limited to):

• Back to the origin: a range of organic products
• FairHOF: a brand of meat and dairy products following ethical standards. The meat sourced is from Austria itself
• Ombia: a range of personal care products free from parabens, silicone and microplastics
• Milfana: a brand featuring dairy products
• Amaroy: a range of coffee products

Hofer’s online shop can be accessed on www.hofer.at