Alpha Corporation

Founded in 2005 in Pakistan, Alpha Corporation is an importer of food and beverages and a manufacturer as well. The company distributes products to over 2000 stores directly while around 10000 stores have access to its array of products indirectly. 

Alpha Corporation currently distributes but also produces products to retail stores, cafes, restaurants and related businesses in the HoReca sector in Pakistan.

The business achieves a turnover of €8.5 million and has been constantly growing each year at a rate of 10 to 15%. The company employs around 100 people and is also recruiting actively to grow its team. 

The company intends to expand by reaching markets in Tanzania, Afghanistan and the Middle East. There are also plans to create an online store which will offer over 10000 references. 

The Pakistan-based firm offers products in the following categories:

• Savory Grocery: canned food, oil, rice, etc.
• Sweet Grocery; biscuits, desserts, sugar, etc.
• Drinks: juices, soft drinks, water, etc.
• Dairy: cheese, milk, cream, etc.
• Frozen Food: frozen cheese.

Alpha Corporation is interested in working with more brands but also aims to partner with suppliers who can develop private label products. 

At present, the firm is looking for products such as chocolates and sweets in the sweet grocery category and organic peanut spread, chia seeds and other products for the savory grocery category.

Alpha Corporation owns 4 warehouses but also uses 15 warehouses through third-party logistics solution providers in order to stock products.

The company manages a fleet of delivery vehicles comprising of both normal vehicles and temperature-controlled vehicles in order to distribute the products in proper conditions.