Amperel

Amperel Ltd is a leading importer and distributor of fast-moving consumer goods in Bulgaria, founded in 1993 and headquartered in Sofia at bul. Bratya Buxton 40. Over more than three decades it has grown into one of the country's established national FMCG distribution houses, working with hundreds of Bulgarian and international brands.

The company operates a nationwide distribution network of 11 distribution centres, with a central office in Sofia and regional offices in the major district cities, including Plovdiv, Varna, Burgas, Ruse and Stara Zagora. This footprint allows Amperel to service roughly 12,000 sales endpoints across Bulgaria, from modern retail chains to traditional stores and the HoReCa channel.

Amperel's assortment covers food and beverages — including basic foods, confectionery and snacks, and soft and alcoholic drinks — as well as cosmetics and personal care, household-care products, and an electro and non-food division spanning batteries, lighting and accessories.

The company provides its supplier principals with a complete commercial service system spanning importation, sales, marketing, merchandising, logistics and administration, backed by a workforce of around 350 employees and its own fleet and warehousing.

With its dense national distribution network, broad multi-category coverage and full-service commercial model, Amperel is an attractive partner for food, beverage, beauty and household manufacturers seeking efficient market access across Bulgaria.