Ams Sourcing

AMS Sourcing is an Amsterdam-based, non-profit strategic buying alliance established in 1988 that specializes in sourcing Fast-Moving Consumer Goods (FMCG) commodities on an international scale. The organization operates as a collaborative purchasing platform for major European food retailers, currently representing 9 top food retailers as shareholders and members, pooling their combined expertise and purchasing power to negotiate optimal commercial terms and create economies of scale. 

Operating from its headquarters at Amsterdam Airport Schiphol in the Netherlands, AMS coordinates joint-buying activities across 20 countries, serving over 16,000 stores and reaching approximately 100 million shoppers. The alliance's core business encompasses sourcing and supplying a comprehensive range of FMCG products across multiple categories including sweet grocery (chocolates, cookies, tea), savoury grocery (canned foods, rice, biscuits), frozen products (meat, vegetables, ready meals), chilled and fresh items (ready meals, meat, butter), and beverages (energy drinks, fruit juices, soft drinks). The organization also supplies near-food, non-food, and goods-not-for-resale items. 

AMS is renowned for developing and managing EURO SHOPPER™, a pan-European discount brand comprising 300 food and non-food products sold across multiple countries, generating retail sales exceeding €500 million. The alliance provides comprehensive buying services including the development of private label products for its shareholders and members, leveraging more than 35 years of international sourcing expertise and a team of approximately 40 analysis managers who conduct strategic research and market intelligence.

The organization maintains strict quality and food safety standards, requiring all suppliers to hold certifications from GFSI, BRC, and BSCI. AMS gained recognition through the Gold Q award at the Wholesale Q awards in 2019, specifically honoring its EURO SHOPPER private label. By combining the retail sales potential of its members—representing approximately €130 billion in combined retail value—AMS creates significant competitive advantages for partners while providing suppliers with access to larger volumes and expanded European markets.