Asia Europe Trade

Asia Europe Trade Co sa (AET) is a Belgium-based importer, exporter and consolidator specialising in Fast Moving Consumer Goods (FMCG), connecting European and Asian markets. Headquartered in Liège, Belgium, with additional offices in Taiwan and China, AET acts as a one-stop sourcing and distribution partner for retailers, food-service operators and e-commerce platforms, primarily supplying overseas markets in Asia while also distribute to Belgian main stream like Carrefour, Intermarche, Extra shop and ethnic stores.

The company offers a catalogue of around 17,000 product references from over 360 brands, spanning categories such as savory grocery (crisps, chips, biscuits, instant noodles), sweet grocery (chocolate, candy, biscuits), drinks (beer, wine, soft drinks, mineral water), dairy (milk, cheese, yoghurt, desserts), frozen food (ice cream), personal care (skincare, oral care) and household products (laundry care, dishwashing). Recognisable brands handled include multinational names such as NIVEA, Unilever, Ferrero, Nestlé, Henkel and Mondelez, alongside private label and A-brand ranges.

AET's client base of around 30 countries includes supermarkets, hypermarkets, food-service distributors, premium retail stores, and e-commerce platforms, with reported clients including Carrefour, Intermarche, Starbucks, Coupang, 7-11, PX Mart. The company operates a roughly 2,500 m² central warehouse in Belgium providing ambient and chilled storage, custom picking and packing, and multi-carrier shipping (air, sea, rail) tailored to client budgets and timelines.

Beyond straightforward importing, AET provides value-added services including supplier sourcing for private-label development, repacking, labelling, export documentation and compliance with local legislation. Its multilingual team operates in seveeral languages, including Chinese, French, Dutch and English, enabling coordination across time zones between European and Asia. AET does not operate its own retail stores; its Belgian warehouse functions as the operational hub for consolidating and distributing goods to its Belgian & international client network.