ASP

Founded in 1999, Animal Special Products(ASP) is an importer of pet products. It specializes in quality pet food and sustainable pet accessories. The company is based in Herenthout, Belgium.

It employs up to 10 workers. 

Moreover, regarding its distribution channels, the pet importer collaborates with retailers, veterinarians, boarding houses, etc.

ASP offers a variety of products under the pet category such as: 

• Pet food: dog and cat food.
• Pet accessories: litter boxes, poop bags, cushions, etc.

Its product portfolio consists of brands such as:

• M-pets: puppy pads, poop bags, baskets, etc. 
• Casa-fera(gluten-free, no artificial colors, flavors and fragrances): dogs and cat food.
• Sanimed: food to cure and  prevent specific diseases or allergies.  

Furthermore, the business offers services like home visits, a blog about the animal market as well as advice on pets. 

In 2022, ASP introduced the Terra canis range. It is the first dog food in which all ingredients are equivalent to the quality used in human nutrition.