Auchan Romania

Auchan established their presence in Romania in the year 2006 by opening the first and largest hypermarket. The headquarters is based in Bucharest, Romania. The firm operates 48 stores across the country.

The retailer provides a wide assortment of goods under the following categories:

• Chilled & fresh
• Dairy
• Savory grocery
• Sweet grocery
• Drinks
• Personal care
• Household

Furthermore, the firm offers a wide range of private label products which are known as:

• Auchan - This brand is dedicated to all products categories.
• Economic product (pouce) - This line covers the food and non-food categories.
• Rik & Rok - In this line, food and non-food products for children are available.  
• Baby - Baby products are the specialty of this brand.
• Cosmia - Beauty products for makeup, skin and body care are available in this brand.
• Actuel - In this line, various decorations for household are available.
• Airport - Under this brand, products such as travel bags, baby bags and accessories are sold.
• CUP'S - This line has been designed especially for sports lovers.
• Qilive - In this line, appliances such as TV, refrigerators, coffee makers, etc,.. are available.
• Inextenso - Under this brand, textile products for children, women and men are sold at a very good price.

Besides, production labs are present in the hypermarkets for bakery purposes.

Additionally, the firm partnered with Tibbett Logistics, a Romania-based transport, intermodal and contract logistics specialist for their supply chain management.

In the financial year 2016, the firm amounted a revenue of 1.08 billion euros. Auchan has a dedicated entrepreneurial team of 10000 employees.

The retailer is less and less dependent on Auchan RI particularly for sourcing issues and will be focussing on foreign manufacturers.