Auchan Hungary

Auchan Hungary (Auchan Magyarország Kft.) is a leading FMCG retail group operating in Hungary, part of the international Auchan Retail network. Since entering the Hungarian market in 1998, Auchan has established itself as a major player in the food, beverage, and household retail sector, offering a broad range of products at competitive prices. The company operates a network of hypermarkets, supermarkets, and convenience stores, with a growing e-commerce presence and a commitment to innovation in retail technology.

As of 2024, Auchan Hungary manages 24 branded stores, including 19 hypermarkets, 5 supermarkets, and 1 convenience store, serving customers across the country. The company also operates 18 discount fuel stations and continues to expand its digital and physical retail footprint. In November 2024, Indotek Group acquired a 47% stake in Auchan Hungary, signaling a strategic partnership aimed at further strengthening the brand’s market position and supporting long-term growth.

Auchan Hungary employs approximately 6,000 to 7,000 people, making it one of the largest retail employers in the country. The company is known for its responsible employment practices and commitment to sustainability, including energy-efficient store renovations and support for local communities. Auchan’s headquarters in Budaörs serves as the central hub for administrative, strategic, and operational management, ensuring seamless coordination across its retail network.

The retailer offers a diverse product portfolio, with a strong focus on groceries, beverages, and household essentials, as well as private label brands and exclusive programs such as the Auchan Baby Program. Auchan Hungary has also launched innovative store formats, including cashierless convenience stores powered by AI and mobile technology, reflecting its commitment to modernizing the shopping experience.

Financially, Auchan Hungary reported a turnover in the range of 100 to 200 million EUR in 2024, reflecting its significant market share and ongoing investment in retail expansion and digital transformation. The company continues to explore new formats and multi-channel strategies, positioning itself as a dynamic and forward-thinking partner for suppliers and manufacturers in the FMCG sector.

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