Avendi

Avendi is a Bulgarian marketing and distribution company specializing in the fast-moving consumer goods (FMCG) sector, with a focus on food, drinks, and beauty products. Founded in 2001 and part of the VM Finance Group, Avendi serves as a key distributor of internationally renowned brands such as Moët & Chandon, Johnnie Walker, Bushmills, Perrier, Nestlé Waters, and many others.

The company holds a strong market position in Bulgaria, representing luxury and high-quality products spanning alcoholic beverages, soft drinks, baby food, and personal care categories. Avendi emphasizes long-term sustainable partnerships with major global brands like Diageo, LVMH Moët Hennessy Louis Vuitton, Anadolu Efes, Borges, and Kraft Heinz. This strategic selection reflects its vision to meet consumer demand effectively and remain a leader in the Bulgarian FMCG distribution market.

Avendi operates primarily through distribution centers and warehouses across Bulgaria, managing a compact network of physical selling points, which aligns with its business model focused on supply chain management and wholesale distribution rather than direct retail outlets. The company employs between 100 and 199 people in Bulgaria, reflecting a dedicated team focused on sales, marketing, logistics, and customer service.

Financially, Avendi achieves turnover estimated between 50 and 100 million euros as of the latest available data. The company is recognized repeatedly for excellence both in employer reputation and partner relations, receiving multiple awards regionally. Its operational strategy integrates advanced technological solutions and commercial innovations to enhance efficiency and market responsiveness.

Avendi's extensive product portfolio and experienced team make it a preferred partner for suppliers and manufacturers aiming to enter or expand in the Bulgarian FMCG market, especially in premium alcoholic beverages, food, and beauty-related product lines. Its mission centers on professionalism, excellence, and delivering exceptional services while fostering collaboration within the supply chain.