Avendi

Avendi is a leading Bulgarian marketing and distribution company specializing in fast-moving consumer goods (FMCG), particularly luxury and high-quality products in the drinks and food sectors. Established in 2001 as part of the VM Finance Group, Avendi has grown into a key player in the Bulgarian market with over 20 years of experience.

The company represents globally renowned brands such as Moët & Chandon, Dom Pérignon, Johnnie Walker, Bushmills, Perrier, Vegeta, Filippo Berio, Plasmon, and Purina, among others from partners including Diageo, LVMH Moët Hennessy Louis Vuitton, Nestlé Waters, Podravka, and Kraft Heinz[1][2][3]. Avendi focuses on premium drinks like whiskies, champagnes, and sparkling waters, alongside food products emphasizing quality and innovation.

Avendi's nationwide reach is supported by offices in Sofia (headquarters at Europe Shopping Center), Plovdiv (Grant Shopping Center), Varna (Business Park), and Burgas (Pop Commerce Warehouse Base), enabling efficient distribution across retail and HoReCa channels[5]. The company employs professional sales teams and leverages advanced technological solutions for supply chain reliability and marketing strategies tailored to Bulgarian consumer dynamics[1][3].

Recognized for excellence, Avendi has received awards such as 'Best Achievements in Measurement & Evaluation' from Diageo (2016), 'True Leader in Bulgaria' from ICAP (2014, 2016), and multiple accolades for HIPP distribution and Diageo campaigns[3]. Notable successes include making Johnnie Walker the top whiskey in Bulgaria and positioning Bushmills among Irish whiskey leaders, with Bulgaria ranking in the global Top 5 for Bushmills sales[2].

Under leadership committed to client focus, innovation, and market leadership, Avendi continues to expand its portfolio selectively, recently taking over distribution for local juice maker Florina[6]. With a strong team and long-term vision founded by Vasil Mirtchev, the company delivers exceptional services to partners while maintaining high standards of professionalism[2][3].