Beauty Alliance

Beauty Alliance Germany is a buying alliance specialising in sourcing cosmetics and fragrances for its 242 members. The beauty alliance was established in Germany In the 1960s. Beauty Alliance Germany is one of the largest alliances in Germany, Austria, Switzerland and France.

Beauty Alliance Germany provides over 12000 references and supplies over 1100 stores and 700 beauty institutes. Moreover, Beauty Alliance Germany also runs the online shop, Parfuemerie. 

Beauty Alliance offers its members a wide range of services such as:

• Consulting
• Purchasing
• Marketing
• Intranet access
• Accounting
• Data processing and organization

Beauty Alliance Germany employs 5000 people and its turnover for 2019 is over € 800 million. 

Beauty Alliance Germany provides products in the personal care category such as hair care, skincare, makeup, etc. 

Some of the brands it offers include All Saints, Frapin, Dior, EOS, Chopard, etc. 

Beauty Alliance Germany’s online store, Parfuemerie can be accessed on www.parfuemerie.de