Beauty Concepts

Beauty Concepts is an importer of beauty products which was established in 1996 in India and is owned by Bahety Group of Companies. The beauty importer manages several offices across the main cities in India and also operates 2 shops in the country under the banner Maison des Parfums.

Presently, Beauty Concepts distributes to around 3000 points of sales across India. These include perfume retailers, cosmetics retailers, department stores, pharmacies, online retailers, perfumery chains, etc. 

In order to promote the brands effectively in their specific target markets, Beauty Concepts relies on its in-house Advertising and PR team that creates campaigns targeted to the Indian market. These include influencer marketing, in-store animations, social media campaigns, virtual launches, etc. 

Beauty Concepts’s turnover is € 128.9 million and the business employs over 3500 employees. 

The company offers products in the personal care category such as fragrances, skincare, face care, etc. 

By importing from various brand categories: premium, prestige, luxury and mass, Beauty Concepts is able to target demand for different types of customers and markets.

So far, the importer’s portfolio consists of products from around 40 brands from different parts of the world such as France, USA, Switzerland, etc . Some of the brands are (not limited to) Guerlain, Tom Ford, James Bond, Lalique, Essence Cosmetics, etc.

Beauty Concepts operates warehouses within all its offices’ premises and the central warehouse is located in Kolkata.