Beauty Import

Beauty Import AS is a Norwegian importer and wholesaler of beauty and personal care products, based at Raglamyrvegen 21 in Haugesund, Rogaland. Established in 1996, the company is a subsidiary of Nilssen & Sønner Engros AS, a family trading house whose origins date back to 1863 — making it the oldest business in Haugesund — and it operates today as a specialised supplier of cosmetics, perfume and hairdressing articles (NACE wholesale of perfume and cosmetics) for the Norwegian market.

The company's buying activity consists of importing branded beauty products from international suppliers and distributing them nationwide. Its assortment covers body care, facial skincare, hair care, nail care, bath products and bath salts, including dedicated ranges for children and convenient travel-size formats, as well as gift sets and seasonal packages. The portfolio features well-known international brands such as AHAVA, Anastasia Beverly Hills and Lumene, positioning Beauty Import as a route into Norway for established and emerging beauty brands alike.

Beauty Import serves both professional and private customers, with a clear emphasis on B2B wholesale distribution rather than physical retail. Its customers include beauty retailers, salons and other professional buyers across Norway, supplied from its Haugesund base and supported by a webshop (beautyimport.no) that handles both corporate and consumer orders — with free-shipping thresholds of NOK 3,000 for corporate clients and NOK 1,000 for private customers, reflecting its dual wholesale/direct model.

Financially, the company reported operating revenue of approximately NOK 58.4 million (around €5 million) in 2024 and employs a compact team of 8 people, led by managing director Arne Kongshavn. Operating within a family-owned group with more than 160 years of trading heritage, Beauty Import combines long-standing supplier relationships with a lean structure focused entirely on the beauty and personal care category. For cosmetics and personal care manufacturers seeking distribution in Norway, the company represents an experienced niche importer and wholesaler with national reach across professional beauty, retail and e-commerce channels.