Beijing Yongjia

Beijing Yongjia was founded in 2008 in China and is an importer of drinks and grocery items from over 20 countries across the world. The company distributes to over 6000 stores and owns a food service. It currently has around 1000 product references.

The business is divided in 2 parts: retail and food service. In 2018, the firm achieved a total turnover of €550 million.

The company’s food service made a turnover of  €350 million and the remaining €200 million was made through retail section of the business.

The company works with over 40 brands which include Eurocow, Bouton D’or, Lay’s and Lavazza. 

The company is looking for products which are of excellent quality and is very selective with the brands it works with. Each brand is carefully investigated as Beijing Yongjia aims to offer its customers the best products.

The products are distributed to several stores as well as Shangchao Supermarket. Products are also available on E-commerce platforms like Jingdong and Tmall.

The firm also markets the different brands through a combination of offline and online promotion strategies. For instance, it often carries out tastings of the different products and it also sends brochures to customers by post.

Beijing Yongjia currently has 2 warehouses which have a total surface of 5000m2. The warehouses can hold up to 200 containers and are equipped with refrigerated chambers. It also plans to acquire a third warehouse in Guangzhou.