Benu Apoteka Serbia

Benu is one of the leading pharmaceutical retailer specialised in the pharmacy sector. The pharmacy chain has been present in Serbia since January 2014. Since then, the company has been  providing a wide range of medicines and other similar products and accessories to the Serbian market.

The company has developed its own brands under the name Benu, ranging from baby products to vitamins. The Benu brand also reflects unique style of displaying products as well as modern interior. Other complementary articles that can be found in Benu pharmacies are (non-exhaustive list):

• Topical products
• Vitamins & supplements
• Medicines for allergies
• Products for people with diabetes
• Products for health conscious persons
• Items for a better digestion
• Articles to help blood circulation, blood pressure (including healthy foods for a better motivation)
• Travelling kit
• First aids
• Diet

In fact the whole concept revolves around the idea of an open pharmacy, free space and direct access to different products.

In addition, the product range fits the market demands as well as customer needs and seasonality. Indeed, the pharmacies innovate by taking into consideration the customers’ needs. One such example is the introduction of electronic prescription. Available throughout Serbia, patients having lengthy treatments can continue their treatments in all Benu pharmacies. The eRecept which can be obtained in the Healthcare centers in Serbia contains all required information about the patient for a better follow up.