Beta 12

Beta 12 is a Bulgarian importer, exporter, wholesaler and distributor. The company was founded in 1990 and was the first distributor of FMCG goods in the country. It is headquartered in Plodiv, Bulgaria. 

Today, it deals with 1584 clients from 170 locations countrywise. These clients include different types of retailers, major chain stores, as well as businesses in the HoReCa sector. Examples of customers are as follows: Kaufland, Billa, Metro, Fantastico, CBA, eBag, Lexi and many more.

Beta 12’s elite team consists of a total of 71 people. The firm achieves a a turnover of €4.5 million. 

Beta 12 provides different products from the following categories:

• Savory Grocery: canned food, flour, ketchup, pet food, etc.
• Sweet Grocery: chocolate, cakes, ready-made desserts, etc.
• Drinks: fruit drinks, non-alcoholic cocktails, energy drinks, etc.

Moreover, Beta 12 presently has 88 suppliers which includes Chipita, Podravka, Cafe Jordani, Vitaminka and many others.

The company brings in its goods from countries such as Ecuador, Turkey, Croatia, Macedonia, Greece, etc.  Beta 12 is also the main distributor for the brand Monge.

It currently occupies the leading position as a distributor and wholesaler in the Bulgarian market.

To this day, Beta 12 operates 8 warehouses. This is where goods are distributed across the country on a regular basis. In addition, the company owns 37 vehicles for the smooth delivery of its products.