BFL Group UAE

BFL Group, also known as Brands For Less, is a leading off-price retailer headquartered in Dubai, United Arab Emirates. Founded in 1996 by Toufic Kreidieh and Yasser Beydoun, the company has developed a strong presence across seven markets in the GCC and Southeast Asia, with over 120 stores as of 2024. BFL Group’s retail concept emphasizes a "treasure hunt" shopping experience, offering a wide assortment of products including authentic branded clothing, toys, homeware, beauty, and health products at discounts up to 80% off original retail prices.

The Group operates stores ranging from 5,000 to 20,000 square feet, featuring a diverse SKU catalog of over 170,000 items. Their business model focuses on rapid purchase optimization of surplus and end-of-season goods from international brands, enabling them to deliver exceptional value in fashion, homeware, and beauty categories. BFL has also acquired the exclusive franchise rights for the Tchibo brand in the MENA region, enhancing their homeware and apparel offerings.