Bickery Food Group B.V.

Bickery Food Group B.V. is a widely recognized family-owned business in the Netherlands, specializing in Fast Moving Consumer Goods (FMCG) with a strong focus on food, beverages, and snacks. Established in 1979, the company has developed over 40 years of expertise and is recognized as the biggest independent food and drinks distributor within the country.

The company operates through a full-service model covering sales, marketing, distribution, warehousing, and transport activities. It boasts its own distribution center and warehouse facilities located in 's-Graveland (Hilversum), equipped with state-of-the-art storage, order picking, and dispatch capabilities. With a fleet of 12 refrigerated trucks, Bickery Food Group delivers efficiently to a broad customer base throughout the Netherlands.

Bickery serves a wide spectrum of sales channels, including food retail chains, non-food retailers, food service wholesalers, out-of-home markets, e-commerce platforms, pharmacies, DIY stores, independent and specialty shops, gas stations, hospitality and catering sectors, as well as cash and carry operations. Their distribution covers all sales points where food and drinks are purchased by consumers.

The company employs approximately 80 motivated staff members based in the Netherlands and prides itself on an enterprising culture with short decision-making lines, strong involvement, and customer service. Bickery Food Group is also known as a "brand builder," having introduced and successfully established many international food and beverage brands in the Dutch market, often crafting customized marketing campaigns and activations tailored to different target groups.

The product range spans several key categories centered on healthy and indulgent snacks, meal components, breakfast items, taste enhancers, and impulse-buy products, supported by partnerships with more than 25 international suppliers. Their mission is to maximize the availability of special international food and beverage brands across all relevant Dutch sales channels.

Financially, Bickery Food Group reports an estimated turnover range of 10 to 50 million euros as of 2025. The company’s business model leverages its own comprehensive distribution infrastructure and extensive channels to maintain a strong position in the Netherlands FMCG sector.