Boparan Restaurant Group

Boparan Restaurant Group is a restaurant chain which offers contemporary food and drink experiences to people and is headquartered in London, United Kingdom. The company operates various restaurant brands nationally and internationally.

The group runs their businesses under the following banners:

• Giraffe world kitchen 
• Harry Ramsden 
• Ed’s Easy diner 
• Slim chickens
• Fish works
• Wondertree

In order to promote their food brands, the firm partnered with Tesco which is the market leader. Products such as Patata bravas, Harissa spiced lamb kofta, cookie dough and banoffee pie can be found on the shelves of the Tesco stores and also on their e-commerce platform (Tesco).

Pertaining to franchising, the food service as an experienced franchisor implements marketing strategies and has a dedicated team who offers support and guidance in order to boost the revenue and profit opportunities of the franchise partners.