Boticario Brazil

Founded by Miguel Krigsner, Boticario Brazil is a distributor of a wide range of beauty products. The business started operating in Brazil in 1977 with an investment of only €2460 and is now recognised as the largest franchise in the beauty and cosmetic industry. In addition, Boticario Brazil has an online shop as well as a mobile application. It is part of Grupo Boticario. 

Boticario Brazil now operates more than 3700 points of sales in the country including stores, franchises and resellers.

Boticario Brazil offers 480 references in the food and non-food categories.

Boticario Brazil launched the Viva Club, a loyalty program where clients can enjoy exclusive benefits.

Boticario Brazil currently produces 56 million products under its private labels.

Boticario Brazil employs 12 000 people and achieved a turnover of €3 billion in 2019.

Boticario Brazil offers products in the personal care category such as body care, face care, makeup, hair care and fragrances.

Boticario Brazil provides cruelty-free and more than 500 vegan items as well.

 Customers can find products from brands such as Malbec, Lily, Coffee, Elysee, Uomini, Sophie and Arbo. 

Boticario Brazil also manages its own brands such as (not limited to):

• Boti Collection: a range of fragrances
• Dr.Botica: a range of personal care products that include shampoo
• O Boticario: a range of personal care products that includes hair and body care

Boticario Brazil imports its products from France, Argentina and many more. 

The company makes use of Amazonian plants to manufacture products under its private labels.

Boticario Brazil is certified by PETA and Leaping Bunny.

Moreover, the firm recycles its waste to be environmentally-friendly. Boticario Brazil started the O Boticário Nature Protection Foundation which supports over 800 conservationist projects.

Boticario Brazil’s online shop is accessible on www.oboticario.br