Burton

Burton is an internationally recognized brand specializing in snowboarding equipment, apparel, and accessories, with an operational presence in Italy through a flagship store located in Milan. The Milan store is situated at Via Luigi Galvani 27, 20124 Milan, and serves as a physical retail selling point primarily focused on snowboarding gear including snowboards, boots, bindings, outerwear, and bags.

Burton originated in the United States, founded in 1977 by Jake Burton Carpenter, who pioneered snowboarding's development as a sport and industry globally. The company has since grown into a leading manufacturer and retailer of snowboarding products, advancing the sport through innovations and advocacy. The European headquarters for Burton is located in Innsbruck, Austria, overseeing operations across multiple countries including Italy.

In Italy, Burton's direct retail footprint consists of this single Milan store complemented by partner retailers and online sales. This presence reflects a specialized niche focus on snow and winter sports apparel rather than broad FMCG retail categories such as food, drinks, or beauty products. The company also runs an online outlet platform offering seasonal discounts and clearance items to the Italian market.

Turnover data specifically for Burton's Italian operations is not publicly detailed but estimated to be under one million euros as of 2024, consistent with its smaller retail footprint in the country. Employee count at the Italy location is similarly limited, indicative of a boutique retail and customer service staffing model rather than a large-scale retailer or distributor. The Milan store is classified as a flagship retail point serving consumers directly.

Overall, Burton in Italy serves the snowboarding enthusiast market segment with premium branded equipment and fashion, leveraging its global reputation and concentrated retail presence for targeted sales and brand development within the region.