Cencosud Brasil

Founded in 2007, Cencosud is a retailer based in Brazil. The firm operates 7 brands on the Brazilian market which brings together supermarket chains, pharmacies, service stations, delicatessen stores, financial services and many more. 

Moreover, as of September 2021, the firm operates 344 stores in Brazil with 544,261 m2 of selling space. Cencosud operates its online shops as well. 

In 2021, the firm generated a revenue of € 1.3 million. With the help of its 21,241 employees, Cencosud is able to handle its day to day operations. 

In addition, the company expanded its business across Brazil through the following brands: 

• GBarbosa: Founded in 1955 in Sergipe, Cencosud acquired the major supermarket chain. Today, the firm has operations in the states of Alagoas, Bahia, Ceará, Pernambuco and Sergipe. The business offers a large variety of food and non-food items in its stores. 
• Mercantil Rodrigues: Founded in 1961, Mercantil was a small commerce of personal hygiene items and later became a big wholesaler. As of 2007, the firm expanded its operations in Bahia, Lauro de Freitas, Juazeiro and Feira de Santana. Moreover, the business opened its first store in Aracaju/SE. 
• Bretas: Launched in 1954, Bretas was acquired by Cencosud in 2010. The business has operations as supermarkets, cash & carry and gas stations in the states of Goiás and Minas Gerais. It’s concept is to offer quality products at low prices. 
• Perini: Created in 1964 as a bakery, Perini joined cencosud in 2010 and has continued its growth by operating a chain of delicatessens. 
• Prezunic: Cencosud acquired Prezunic in 2012 and it operates a supermarket chain. The firm is recognized for its friendly service in its stores. 
• Spid: It is a new banner designed especially for people who have to do quick shopping. It is a delivery service which delivers a customer’s products at his doorstep in 35 minutes. 
• Financial services: It is known as the Cencosud card which offers its customers exclusive discounts, differentiated payment terms and services such as insurance and instalment of bills.

Furthermore, the enterprise offers a wide assortment of goods in different categories in its retail stores which are as follows: 

• Savoury Grocery: pasta, olive oil, condiments, etc 
• Sweet Grocery: chocolates, cookies, breads, etc 
• Chilled & fresh: fresh pasta, pate and paste, chilled poultry and cut, etc
• Frozen: ice cream, pizza, vegetables, etc 
• Dairy: yoghurt, milk, butter, etc
• Drinks: water, juice, coconut water, etc
• Personal care: hair cream, pads, toothbrush, etc. 
• Household: detergents, toilet papers, liquid soaps, etc

Additionally, a wide range of private labels are offered by the company which are known as (not limited to): 

• Prezunic: tomato sauce, coconut water, raw sugar, etc
• Perini: couscous, hazelnut cream, biscuits, etc
• Bretas: beans, garlic sauce, juice, etc

The firm also offers products which are lactose and gluten free. 

Further, the enterprise operates 9 distribution centres in Brazil. 

In regards to sustainability, Cencosud decided to promote the production of eggs sustainably taking into consideration animal welfare. 

In 2021, the Cencosud announced that it plans to acquire more companies and open new stores, renovate units and invest in e-commerce and logistics in Brazil. 

The online shops can be accessed on: https://www.prezunic.com.br/ 

                                                               https://www.gbarbosa.com.br/ 

                                                               https://www.bretas.com.br/

                                                               https://www.delivery.perini.com.br/