Cross Arabia

Cross Arabia is a specialized Middle Eastern platform founded in 2015 that acts as a single entry point for international brands specializing in the functional food and healthy snacks category, the fastest-growing segment in the retail FMCG sector.

The company owns distribution rights for several world-leading international brands, distributing through prominent FMCG distributors across multiple local markets including Jordan, KSA, UAE, Qatar, Kuwait, Oman, and Palestine. Its core value proposition lies in bridging the gap between global brands and major FMCG distributors by providing a comprehensive bundle of services encompassing supply chain management, marketing, and distribution.