Debuut Netherlands

Debuut, founded by Ruud van Rietschalen, is a company that has launched various food service restaurants, bars and coffee shops across the Netherlands. A specialist in the HoReCa sector, Debuut has been in business for over 30 years. Debuut has invested in various startups. 

Debuut’s success is attributed to standing out and being different from others. This applies to the menu, the design, the location and the concept. Indeed, the company strives to provide unique menus for its different restaurants. Concerning the design, each restaurant is different from the other, even if they operate under the same banner. Location is an important aspect and Debuut is highly selective. 

Debuut diversifies by opening restaurants featuring different concepts ranging from trendy to classic styles. Some restaurants have been set up in monumental buildings while others enjoy a prime location with an exceptional view. 

Debuut also recognises that the success of each restaurant depends on its employees. 

Debuut operates its restaurants under the following banners:

• Boven: 2 restaurants based in monumental buildings

• De Ebeling: a cafe located in former bank building

• Weesper: a restaurant & bar with a view over Amstel

• Waag: a restaurant set up in a monumental building

• Usine: an establishment in the Light Tower building in Eindhoven

• Stan & Co: a chain of 5 restaurants. Each restaurant under this banner is unique

• Popocateretl: a Mexican Food restaurant chain that has 6 restaurants

• Cafe Olivier: 2 Belgian style cafes within historical buildings

• MAMA KELLY: an urban bistro located in a former boiler house in The Hague

• KEES: 2 restaurants featuring spacious terraces

• Hometown Coffee & More: a coffee shop

• Ben Braek: a restaurant on Oude Grachet, a popular place in Utrecht

• De Vooruit Gang: a restaurant that is known for its New York-inspired decor

• Beer & Barrels: a chain of 3 establishments

• Boathouse: a restaurant set up on the banks of Almere

• MAD Micks Breakaway Cafe: a coffee shop

• Pavillon De Colonie: 2 restaurants, one of which is located within Hotel de Klok

• De Haven van Huizen: a restaurant located an old smokehouse offering a unique view on the water in Houses

Debuut also manages a business in the hotel sector;  Hotel de Klok.

Debuut has launched the Debuut HoReCa Academy in 2019. Employees are trained in manager positions, receiving courses from experienced employees in key positions at Debuut as well as from experts. Debuut is collaborating with SVO Food Vocational Training for the courses. 

Debuut has reached a turnover of € 45 million in 2017, indicating a growth of 10% compared to 2016. 

The company was nominated for the Best Restyling 2019 award from Entree Awards for the restaurants KEES.