Dia Portugal

Dia, a Spanish chain of retail stores, entered Portugal in 1993. 

The business operates the following subsidiaries in the country:

• Dia Portugal Supermercados
• Dia Portugal II

Dia Portugal operates more than 600 stores, including over 300 franchises, under the following banners:

• Minipreço (acquired in 1998)
• Clarel (previously known as Schlecker)

Furthermore, the enterprise employs approximately 3500 people.

Dia Portugal offers more than 3500 products in the following categories:

• Savory Grocery: brown rice, crackers, pasta, canned food, etc.
• Sweet Grocery: breakfast cereals, biscuits, chocolate, etc.
• Drinks: soft drinks, beer, juices, wine, etc.
• Dairy: butter, yoghurt, milk, etc. 
• Chilled & Fresh Food: charcuterie, bread, fruits, vegetables, etc.
• Frozen Food: seafood, ready-meals, desserts, etc.
• Household: products like detergents and cleaners 
• Personal Care: fragrances, skincare, hair care, etc.

Some of the brands available include Nestle, TUC, GoGo, Knorr, Ajax, etc. 

Dia Portugal offers around 1500 references from Dia’s private labels:

• DIA: a range of food and non-food items including cereals, canned food, fruits, beverages, tissues, etc. 
• Delicious: a range of gourmet products
• Vital: a range of healthy food items
• Fornada do DIA Bonte: a range of pastries and breads

Concerning logistics, Dia Portugal operates 3 warehouses situated in Valongo, Vialonga and Torres Novas.

Moreover, the company donates several tons of food monthly. In 2020, Dia Portugal additionally donated another 200 tons to the Food Bank.