Domino's Pizza Enterprises

Domino’s Pizza Enterprises is the franchise holder for the brand Domino’s Pizza, running Domino's Pizza stores in Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg and Denmark. 

Domino’s Pizza Enterprises was founded in 1983 in Australia. Silvio's Dial-a-Pizza acquired the company in 1993 and both companies were merged. In 2000, the business was renamed Domino’s Pizza Australia.

In 2003, Domino’s Pizza expanded across Australia and launched in New Zealand. 2 years later, the business was listed on the Australian Stock Exchange, becoming the first publicly listed Pizza company in Australia. 

2006 was marked by major acquisitions in Europe. Domino’s Pizza Enterprises took over existing Domino’s Pizza businesses in France, Belgium, the Netherlands and Monaco. 

In 2009, Domino’s Pizza Enterprises launched an Iphone Application for Australia and in 2011, the company introduced the online ordering mobile website along with an android application. 

In 2015, Domino’s Pizza Enterprises launched the GPS Driver Tracker which allows customers to track their orders. After a year, the business launched the first autonomous delivery vehicle, DRU (Domino’s Robotic Unit). 

In 2018, Domino’s Pizza Enterprises introduced Voice Ordering through Amazon Alexa and a year later, the same concept was launched with through Google Assistant. The company also launched New Pizza Chef with Augmented Reality, a concept allowing customers to create their own pizza by combining various flavours through the mobile application. 

Domino’s Pizza Enterprises also acquired Domino’s Pizza territory in Denmark and Luxembourg in 2019. 

Domino Pizza Enterprises operates a total of 2522 franchisees across the world, including 700 stores in Australia, 125 in New Zealand, 1097 in Europe and 600 in Japan. 

In 2019, Domino’s Pizza Enterprises registered a turnover of € 843 million, indicating that the company experienced a rise of 24.5 % compared to 2018. Domino’s Pizza Enterprises employs over 50000 people. 

Domino’s Pizza Enterprises is constantly innovating the menu for Domino’s Australia and New Zealand, introducing new flavours, sizes as well as desserts. For instance, the Kumara Fries in New Zealand. The Menu also includes vegan products.

It must be noted that Domino’s Pizza Enterprises uses fresh ingredients. 96% of the menu contains no artificial preservatives or coloring. Products are also GMO and MSG free. The firm has set high standards regarding food safety. 

Suppliers working with the business must adhere to the standards set by the company’s Supplier Code of Conduct and provide high quality products. 

Domino’s Pizza Enterprises also manages the charity Give for Good which collects donations to help various charities In Australia. For 2019, the company has raised over €20000 and has contributed 5000 pizzas for charities. Give for Good supports programmes in Education, Disaster Relief, Rural Communities and Leadership & Entrepreneurship. 

Domino’s Pizza Enterprises is also concerned about the environment and has been taking measures to reduce wastage. The company uses recycled materials for its pizza boxes and food packaging. The business is also testing 2x2 electric bikes for delivery.