East-west Distribution

East west is an importer of world food founded in 1993 by ethnic specialist. Since 2012 East west has been acquired by Denis Frères group. For more than 20 years the importer has been providing tailor-made solutions with regards to geography, client types and seasonal products.

Indeed, the business activities include the import of ingredients for different cuisine. Their product ranges are segmented into cuisine ethnicity such as:

• Asian
• British
• Spanish
• Italian
• Portuguese
• Maghreb

Their linear products are categorised into 400 SKUs under 6 ranges and they also put forward kakemonos, labelling, front on and products’ furniture.

East west work in collaboration with 150 internal merchendisers.