Essei

Essei is a family-owned Icelandic beauty and personal care distribution company, established in 1989 and based in Garðabær, Iceland. With over 35 years of experience, we specialise in introducing, developing and distributing international beauty and personal care brands in the Icelandic market.

Our diverse brand portfolio includes well-known names such as KISS, Not Your Mother's, Wet Brush, Babaria, HASK, OSMO, St. Moriz, Hair Syrup, Wild, Sliick, MasqueBar, Cleanlogic, DenTek, Beauty Formulas and Kids Stuff. Our product range covers haircare and styling, skincare, self-tanning, bath and body care, oral care, beauty tools and accessories.

Over the years, Essei has built strong, long-standing relationships with Iceland's leading retailers, including major beauty retailers, supermarkets, pharmacy chains and independent pharmacies. These partnerships allow us to offer our brands broad market access and strong retail visibility.

At Essei, we believe in building lasting partnerships, developing strong brands and bringing innovative, high-quality beauty and personal care products to Icelandic consumers.