EUROLUXE DISTRIBUTORS

Founded in 1969 by Mr VN Sureka, Euroluxe Distributors also known as Sureka Group is one of the biggest distributors in Nepal. Its headquarters is based in Kathmandu, Nepal. The company’s aim is to provide Nepalese consumers with western luxury products. 

The firm’s business units include:

•  Distribution: United Marketing Inc is the distribution arm of the group. It consists of 3 divisions namely Luxury and Lifestyle Products, Electronics and FMCG. 
• Retail: It consists of 2 divisions: Luxury and Lifestyle Products division (5th Avenue chain of perfumeries) and Electronic division (Nikon Experience Hub stores). 
• Manufacturing: Ghorahi Cement Industries. 
• Services: Banking (Civil Bank and Century Commercial Bank). 

Concerning its distribution channels, the business distributes its products to retailers, dealers, department stores, wholesalers and corporates. Its products are available on e-commerce platforms such as Muncha.com, Bonjour Cosmetics, Daraz.com, etc. 

Moreover, the enterprise offers a variety of goods in the following categories:

• Sweet grocery: sweets, chocolates, snacks, etc. 
• Personal care: perfumes, body lotions, makeup, etc. 

Brands such as Clarins, Antonio Banderas, Davidoff, Nina Ricci, Jimmy Choo, Nature Republic, The Face shop, Nikon, Mont Blanc, Torras, Arcor, Valor, Hershey’s and many others are endorsed by the firm. 

Pertaining to its logistics solutions, the business operates warehouses and a fleet of vehicles is readily available to ensure deliveries. 

The objective of the company is to expand its distribution by 50 to 60% doors by 2023. Moreover, the firm is opening 2 perfumeries in Kathmandu soon and will be introducing brands such as Michael Kors, Trussardi, Armand Basi, Atkinsons, etc.