Euromadi

Euromadi is a Spanish Buying Alliance for more than 150 Spanish and Portuguese associates representing a cumulated turnover of 13,795 billion euros and standing for more than 13 500 outlets. The Purchasing Group claims a 20% share of the whole Spanish market and a 43,5% market share as far as perfumeries and drugstores are concerned. As it is aware of the ongoing globalization movement undermining buying structures, Euromadi has long become a member of EMD, the largest centre of mass consumption products in Europe and leader in distribution. The alliance works with almost every range of products both in food and nonfood categories but has a strong HPC expertise.

Euromadi offers a display of 11 own brands standing for 4 500 Private Label SKU’s ranging from food to nonfood categories:

• Among food categories are core brands “Alteza” and “Vivó Chef”.
• Among personal care category, “Central Line” and “Crowe” are Euromadi’s core brands; the second is declined for women (“Juliette Crowe”), men (“Crowe for Men”), and children (“Crowe for Kids”). The group also operates “Perfect Beauty”, a core beauty care brand.
• “Vivó” is a transversal core brand covering food and nonfood segments
• “Tandy” is Euromadi’s brand for pet food and pet care
• “Selex” stands for household.