Fooding Company Incubateur De Marques

Fooding company is a French company focusing on imports. The firm is engaged in developing their partner brands with the cooperation of their customers. Since 2018, Fooding Company has been developing and distributing natural and bio products in the french market. 

The company targets consumers through marketing campaigns, social platforms, press and in-store activation. The company conducts market analysis hence diagnosing consumer’s requirements.

The firm distributes to more than 1,000 points of sale which includes general retail chains like Carrefour and Auchan but also to businesses in the HoReCa sector such as Api Restauration and Le Meurice Paris.

The enterprise offers a variety of products in the following categories: 

• Sweet grocery: teas, chocolates, cereal bars, etc. 
• Savoury grocery: sauces, condiments, chia seeds, etc. 

Fooding Company provides brands such as Tapigs, Cocofina, Bottlegreen, etc. It is noteworthy that the firm has more vegetarian products in its portfolio which are additives-free. 

Moreover, the business developed the following private labels: 

• Good Spoon: This brand is dedicated to a range of mayonnaise. 
• Kanna’Bar: This brand is dedicated to protein bars.  
• Mister Free’d: This brand is dedicated to tortilla chips. 
• Mandy’s: This brand is dedicated to a wide range of spreads.
• Pop & Love: This brand includes snacks which are organic, vegetarian and gluten-free. 

With regards to sustainability, Fooding Company reduces its carbon footprints by eliminating the use of plastics in its operations.