Gall & Gall

Gall & Gall is the leading wine and liquor retailer in the Netherlands. The chain distinguishes itself with a wide range of quality products, a high quality of service and expert advice. The company was founded in 1884 by a widow under the name of her husband - H.J.T. Gall who had died young - prompting her to start a business that would provide a steady income as she grew older. The Widow Gall proved to be a successful entrepreneur and spent many years successfully building the business with a sharp focus on what her customers wanted. By the time she died in 1920, the business had two successful stores.

The couples son took over the business and changed the name to Gall & Gall. He continued to develop the business, which in 1989 became a part of Ahold. Soon after, it was merged with other liquor store chains acquired by Ahold to become the largest business of its kind in the Netherlands. In 2007, Gall & Gall updated its brand image and began pilots for a new type of store with a fresh modern design and a new layout. The company keeps growing its sales by broadening its appeal to an increasingly wider customer base, and providing more value to customers. It was the first liquor store chain in the Netherlands to launch an own-brand line containing a full range of more than 40 products, from wine and port to whiskey and gin, at competitive prices. In recent years it has been voted one of the most customer-friendly companies in the Netherlands.