Global Synergy Buying Group

Global Synergy Buying Group (GSBG) is a leading private label company based in Greece, established in 2011. It operates primarily as a specialized food wholesaler and the largest certified private label company in the country. The company is part of the Elgeka group and serves as a networking platform facilitating trade agreements and long-term partnerships between local and international suppliers and various retailers and wholesalers.

GSBG endorses over 450 private labels with a portfolio comprising 664 brands, including SeaSide and Marini. The company operates with a focus on quality and safety, demonstrated by its implementation of stringent management systems certified under international standards ISO 9001:2015, BRC Agents & Brokers, and IFS Broker. The certification process is overseen by TÜV HELLAS to ensure compliance with high food safety and quality benchmarks.

Its core services include buying and selling products, B2B marketing, logistics, and quality control, the latter supported by three specialized laboratories performing rigorous quality tests before products hit the market. The company sources from 99 local and 39 international suppliers, offering a broad distribution channel for manufacturers and suppliers targeting the Greek retail sector.

GSBG’s logistics operations benefit from integration with Diakinisis, an Elgeka group subsidiary, which manages a modern warehouse spanning 180,000 m2. The warehouse is equipped to handle all temperature categories including ambient, refrigerated, and frozen goods, and utilizes modern truck fleets to ensure efficient delivery across Greece. Environmental initiatives include the provision of over 2,800 blue recycling bins and dedicated vehicles for packaging waste collection.

Financially, Global Synergy recorded a turnover of approximately €27.67 million in 2020. The company employs around 18 staff members domestically and operates primarily through warehouse facilities rather than a retail store network. This setup positions GSBG as an essential partner for manufacturers and suppliers of food, beverage, and beauty products looking for distribution and private label opportunities in the Greek market.