Goodfarmer

Goodfarmer was founded in 2002 in Shanghai, China. The company specialises in the import, export and distribution of fresh fruits, snacks, meat, seafood and fruit juice. In 2018 Goodfarmer won the Most Influential Enterprise in China.

The company’s annual revenue is estimated to be €90 million.

Goodfarmer employs 1300 persons and over time has set up 5 product departments and 2 overseas subsidiary companies.

The firm supplies a variety of products to different supermarket chains like Tesco, Walmart and Carrefour, large wholesalers as well as some E-commerce platforms like Tmall and JD.

The products are exported to more than 100 countries across the globe.

Goodfarmer is looking for products for its own brands which include Goodfarmer, Lizea, Yooyaa, Nut Garden and Juice Forever. The company is also looking to partner with other brands. Some of its major partners are Zespri, Ovaltine, Cleanwater and Twinings.

The firm wishes to work with suppliers of sweet grocery, savory grocery, chilled and fresh food, frozen food, dairy and drinks.

For the sweet grocery category, Goodfarmers is looking for snacks such as dried fruits.

Under the savory grocery category, the company is looking for products such as nuts and snacks.

For the frozen food category, it is looking for products such as sausages, beef rolls and seafood.

For the dairy category, the company is looking for products like milk powder.

Under the drinks category, it is mainly looking for a variety of fruit juices.

Goodfarmer has 24 distribution centres. The cold storage capacity is 32000 m2 and there are 89 technicians employed by the company to ensure that everything is managed according to the national food management.

Furthermore, they are ISO 900, ISO 22000, GLOBALGAP and BRC certified.

To ensure that products are distributed within timely deadlines and in excellent conditions, the company has set up its truck line and distribution which guarantees the delivery to its different clients.