Groupe Accor

Groupe Accor is a hospitality group which was established in 1967 by Paul Dubrule and Gérard Pélisson. The company’s headquarters is located in France and has expanded over the years by acquiring or establishing partnerships with different hotel groups. Furthermore, the business also operates several event management companies. Groupe Accor is known as the largest hospitality company in Europe, and the 6th largest worldwide. 

Currently, the food service manages 5,200 hotels with 762,100 rooms in 110 countries. Its hotel portfolio consists of 51 brands, including 40 hotel brands. Moreover, Groupe Accor also operates an online hotel booking platform in several markets, including France, Germany, Brazil, etc. 

The hotels are categorised as follows:

• Luxury: featuring hotel chains like Raffles, Fairmont, Sofitel, Delano, etc.
• Premium: hotels like Swissotel, Angsana, Movenpick, etc.
• Midscale: hotels such as Novotel, Mantra, Mercure, etc.
• Economy: hotels such as Ibis Styles, Ibis Budget, Greet, etc.

In the event management and organisation sector, the firm operates 2 companies: Paris Society and Potel et Chabot.

Furthermore, Groupe Accor also operates 2 coworking companies: Wojo and Mama Works. The company entered other areas as well such as concierge services, hospitality digital solutions provider, online hotel booking, private sales at exclusive hotels, software provider for catering businesses, online restaurant table reservation platform, procurement and digital solution provider. 

In the financial year 2020, the firm achieved a turnover of €1.62 billion and employed 260,000 people. 

In addition, the enterprise gained recognition through 1,500 notable awards in 2020. Groupe Accor was on the top list on Conde Nast Traveler’s Readers’ Choice Awards, Travel + Leisure World’s Best Awards and Forbes Travel Guide Star Awards. The company continued to stand out in 2021 as it was awarded the “Best Sustainable hotel- global group”.

Since the covid-19 pandemic, the company started to implement high standards of hygiene and cleanliness in all its brands around the world. Today, 96% of Accor network has adopted the ALLSAFE cleanliness and hygiene protocols. 

Moreover, Groupe Accor has taken measures in favour of the environment by reducing its carbon footprint. The company encourages its guests to reuse its towels, thus using less water and energy to wash. Part of the money saved is invested in other sustainable projects such as planting of trees in various countries where the group has operations. 

The business also supports different NGOs that work towards offering training programmes for people in need. The group helps those who were affected by humanitarian disasters as well. Over 800 hotels from Groupe Accor are involved in these projects.

Groupe Accor’s online hotel booking platform can be accessed on: https://all.accor.com/africa/index.en.shtml