GMG - Gulf Marketing Group

GMG (Gulf Marketing Group) is a leading family-owned global well-being company headquartered in Dubai, United Arab Emirates. Founded in 1978 under the ownership and management of the Baker family, GMG retails, distributes, and manufactures a diverse portfolio of international and home-grown brands across key sectors including sports, everyday goods, health and beauty, properties, and logistics.

GMG operates with a strong focus on the MENA region and Southeast Asia, serving as the exclusive distributor for renowned brands such as Nike, New Era, Columbia, Converse, Timberland, Vans, and home-grown concepts like Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic. In the retail space, GMG manages multi-brand sports destinations and has expanded its footprint through strategic acquisitions.

In April 2022, GMG entered the food retail sector by acquiring Géant operations in the UAE, introducing hypermarkets and supermarkets to its portfolio. This was followed by the February 2023 acquisition of aswaaq LLC, which includes retail, trading, and property operations, positioning GMG as one of the UAE's largest community mall operators. These moves align with GMG's 'farm-to-fork' vision, encompassing state-of-the-art food manufacturing facilities, an expanding food retail network, and distribution of popular international food brands like Mama Sita's and McCain.

With a presence across 21 countries, GMG emphasizes food, drinks, and beauty products alongside sports retail. Its Everyday Goods division operates supermarkets and hypermarkets offering fresh produce, groceries, and consumer essentials, while health and beauty segments feature pharmacies and wellness products. Recent expansions include plans to open over 100 stores in Egypt by 2026 and new facilities in Saudi Arabia to support Saudization initiatives.

GMG's retail ecosystem is bolstered by advanced logistics and supply chain capabilities, ensuring efficient distribution. The company maintains commanding market leadership in sports retail through partnerships like Nike stores and JD Sports, alongside innovative digital collaborations such as with Amazon for enhanced customer experiences in the Middle East and North Africa.

• Key retail brands and operations in UAE: Géant hypermarkets, aswaaq community supermarkets, sports retail outlets.
• Focus on sustainable practices, talent development via programs like SANADi, and community engagement.

GMG continues to innovate, participating in events like Gulfood 2026 to strengthen its end-to-end ecosystem from manufacturing to retail, making it an attractive partner for manufacturers and suppliers in food, beverages, and beauty sectors.