Gustav Gerig

Gustav Gerig AG is a Swiss importer, marketer, and distributor of international food and beverage brands, specializing in ambient (long-life) products for the Swiss retail and food service sectors.

Founded in 1923 by Gustav Gerig, the company began as a wholesale food business after selling its grocery shops in Zurich. Over the decades, it expanded significantly, particularly during the post-war period, with new warehouses and a focus on imported foodstuffs. By the 1960s, it had grown its workforce and established facilities outside Zurich. In 1972, the Wertheimer family acquired the company, leading to further acquisitions, expansion of own brands like Majestic and Raimond Frères, and addition of international producers. The firm relocated to its current headquarters at Hardturmstrasse 169 in Zurich-West in 1991. In 1996, logistics were outsourced to sharpen focus on core competencies, and the next generation of the Leuzinger-Wertheimer family assumed management. Recent milestones include realignments in 2013 with new brand representations and acquisitions like Süsswaren-Vertriebs AG, and the 2017 takeover of organic pioneer Leibundgut, alongside investments in IT and logistics.

Today, Gustav Gerig AG serves as the preferred partner for brand owners seeking market entry into Switzerland. It manages the full import process, ensures compliance with Swiss standards via rigorous quality management, and leverages long-standing relationships with major retailers such as Coop, Migros, Transgourmet, and Pistor. Services encompass sales partnerships, category management, targeted marketing, POS strategies, promotions, and nationwide logistics with next-day delivery capabilities.

The company's portfolio features a diverse range of ambient foods and beverages, including frozen vegetables, fruits, prepared foods, confectionery, snacks, ethnic foods, gourmet products, grains, honey, sugars, spreads, olive oil, vinegar, organic and health foods, pasta, noodles, spices, herbs, seasonings, tea, coffee, energy drinks, vitamins, and chocolates. Notable brands include Brite natural focus & energy drinks (blood orange, lemon-lime, raspberry-mint) and Baci Perugina chocolates. Emphasis is placed on trends like organic, plant-based, gluten-free, sustainable production, MSC certification, blockchain traceability, and Fairtrade.

Gustav Gerig AG holds prestigious certifications such as the highest level IFS Broker and is a member of ESMA (international sales and manufacturing organisation) and compliant with BLV (Swiss Federal Food Safety Office) regulations. Operating from a single location in Zurich, Switzerland, it focuses on food, beverages, and related categories, providing strategic support for brand growth in the competitive Swiss market.

With over 100 years of experience, Gustav Gerig AG combines market expertise, operational excellence, and passion to connect global brands with Swiss consumers and professionals.