HEB Mexico

Supermercados Internacionales HEB, S.A. de C.V. is the Mexican division of H-E-B, a major private supermarket chain headquartered in San Antonio, Texas, USA. Since opening its first store in Monterrey in 1997, H-E-B has grown to operate 87 stores across northeast and Bajío regions of Mexico as of 2025. This includes the primary H-E-B supermarket format as well as the discount banner Mi Tienda del Ahorro, which targets low to middle income consumers with warehouse-style pricing. The company mainly serves Mexican consumers by offering a wide selection of locally produced food, beverage, and beauty products tailored to local tastes.

HEB Mexico competes directly against leading Mexican retailers such as Soriana, Walmart México, Bodega Aurrerá, S-Mart, Chedraui, and Casa Ley. The company has entrenched itself deeply into the Nuevo León market, holding an estimated 41% share in Monterrey alone, which is its most important region. H-E-B attributes much of its initial and sustained success to brand recognition among northern Mexican customers familiar with H-E-B from cross-border shopping in Texas. The company's strategic location choice and cross-border ties have, since its 1997 market entry, driven steady expansion.

As part of the broader H-E-B group, which had more than 380 stores in Texas and 51 in northeast Mexico as of late 2024, HEB Mexico is integrated into an operation with over 165,000 employees globally and total revenues exceeding $43 billion as of 2023, with more than $1 billion generated in Mexico alone. In Mexico, the workforce number reaches over 18,000 employees. The retail formats under the Mexican business include supermarkets, convenience stores (via Mi Tienda), warehouses, and cash and carry outlets, facilitating wide geographic and demographic coverage.

The company emphasizes local product sourcing and community involvement, with a mission to improve the quality of life for customers, employees, suppliers, and local communities. HEB Mexico continues investing in digital presence and eCommerce capabilities to expand its service offerings, partnering with regional developers to enhance user experience and marketing effectiveness.

HEB Mexico’s store portfolio includes the H-E-B supermarkets, Mi Tienda del Ahorro discount stores for value-conscious shoppers, and specialty convenience formats that cater to diverse consumer needs. The company’s strategic vision is to be Mexico’s best retailer, delivering excellent shopping experiences, workplace environments, and business partnerships.