Hellenic Agora Trading

An expert in Greek wines, Hellenic Agora Trading was founded in Shenzhen, China in 2014. Since its beginnings, Hellenic Agora Trading has been importing over 100 references in wines from various regions in Greece. 

In fact, Hellenic Agora Trading has innovated with its own wine philosophy which it named as Winesophy. Unlike other importers of wines, Hellenic Agora Trading takes a new approach, bringing in exclusive new wines from Greece which have been produced using traditional techniques developed by wineries that have years of experience in the art of winemaking. 

So far, Hellenic Agora Trading has been collaborating with over 30 wineries in different regions across Greece.

When it comes to promoting these new products and brands on the Chinese market, Hellenic Agora Trading takes things another notch. As mentioned before, Hellenic Agora Trading has developed its Winesophy and under this new approach, the importer does more than selling wines to its clients. 

Indeed, Hellenic Agora Trading aims at promoting Greek wine culture in China. The business does so by organising different types of events to share its Winesophy with collectors, experts and buyers. 

For instance, its wine tasting events are organised for small groups as well as larger ones. To emphasise on the uniqueness of Greek wines, blind tastings segments are also included. 

To promote its premium wines, Hellenic Agora Trading takes a step further by organising wine dinners and as well as master classes that are usually targeted at collectors who want a better knowledge about the different greek wines. 

Moreover, Hellenic Agora Trading has even been promoting wine tourism in Greece for individuals and groups. Visitors can discover all about winecraft in Greece and visit some of its partners’ wineries to understand what makes Greece wines so particular. 

Furthermore, Hellenic Agora Trading has launched a Greek Wine Academy in China where those wishing to become wine experts can learn everything about wine production in Greece. 

In addition to physical promotional techniques, Hellenic Agora Trading is also using innovative digital marketing techniques to ensure that all the brands gain maximum visibility online through social media, live streaming videos, influencer marketing, etc. 

To ensure that its clients receive the best service, Hellenic Agora Trading provides consultation services and wine recommendations. Hellenic Agora Trading has a team of knowledgeable employees who can provide personalized services to the firm’s clientele. 

Hellenic Agora Trading imports directly from Greece, through the general trade duty-paid import. 

Regarding the logistics, Hellenic Agora Trading has its own logistics department.