HelloFresh Germany

Starting out with humble means, HelloFresh, a meal kit retailer, was founded by Dominik Richter, Thomas Grisel and Jessica Nilsson in Germany in 2011. 2 of the founders would personally be packing the meal kits and delivering them directly to customers.

The meal kits consist of ingredients for a specific meal and recipe cards with all the instructions. Clients ust need to follow the steps to prepare the meal. 

Nowadays, HelloFresh has grown into one of the largest meal kit retailers not only in Germany but also in Western Europe, Australia, New Zealand and even in the US. In fact, it was recently ranked as the No. 1 meal kit company in the world, standing out from 100 competitors in the industry. In 2020, HelloFresh distributed over 600 million meals across the world.

HelloFresh achieved a turnover of €3.75 billion in 2020, registering a growth of 111% compared to 2019 and employed 11 860 people in 2021.

Even though HelloFresh is already recognised as the leader in the meal kit industry, the company is conquering 1 or 2 new markets each year for the next 4 years. 

Furthermore, HelloFresh is also planning to distribute to retailers and test prepared-food vending machines in Europe. In other countries, the meal-kit retailer has started to offer salads, soups as well as desserts. 

HelloFresh is known for providing fresh ingredients for its meal-kits but also for its sustainable packaging. In fact, recycled packaging is used and that’s only for products that have to be packed. 

A 2nd production facility is expected to be built by the end of 2022. A photovoltaic system with a capacity of approximately 5000 kWp will cover a large part of the site's energy requirements itself. It will also purchase only green electricity.

The online store can be accessed on www.hellofresh.com