HelloFresh Germany

HelloFresh SE is a German-based global meal-kit company headquartered in Berlin, Germany. Founded in 2011, it has grown to become one of the largest meal-kit providers worldwide, serving customers in multiple countries including Germany, the United States, Australia, Canada, and various European nations.

The company specializes in delivering fresh ingredients and meal kits directly to consumers through a subscription service. These kits include recipes for a variety of meal options such as vegetarian, beef, and chicken dinners, along with soups, salads, desserts, and bakery products. HelloFresh's product portfolio extends to associated brands including Green Chef, EveryPlate, Factor (ready-to-eat meals), Chefs Plate, Pets Table, Good Chop, and Youfoodz, expanding its culinary offerings and market reach across multiple segments.

HelloFresh operates primarily through online platforms, leveraging distribution centers and warehouses for meal kit production and delivery logistics. Their presence in Germany includes a limited number of distribution and warehouse facilities rather than traditional physical retail stores like supermarkets or hypermarkets.

The company has demonstrated consistent revenue growth, with reported global revenues reaching approximately €7.7 billion in 2024, supported by a workforce of over 21,000 employees worldwide as of 2024. In Germany specifically, employment falls within the range of 1,000 to 4,999 employees. Revenue restricted to Germany is estimated in the range of 5 to 10 million euros, recognizing that most financial disclosures combine global figures.

HelloFresh emphasizes sustainability and ethical sourcing policies, such as commitments to using locally raised meat in their various markets and adjusting supply chains in response to ethical concerns. Despite being primarily an online service company, HelloFresh's business model closely interacts with the fast-moving consumer goods (FMCG) sector, particularly food, drink, and beauty segments related to meal preparation and delivery.

For suppliers and manufacturers, HelloFresh offers a significant opportunity as a large-scale distributor of fresh food products and meal kits through subscription commerce. With innovation in ready-to-eat meal options and wide geographic presence, HelloFresh continues to expand its footprint in the European and global FMCG market.