Hellofresh

HelloFresh is a global integrated food solutions group and the world's leading meal-kit company, operating across 18 countries including the Netherlands. Founded in 2011, the company has revolutionized the traditional food supply chain through a data-driven, on-demand system that prioritizes sustainability and scalability.

In the Netherlands, HelloFresh operates as HelloFresh Operations Benelux B.V., headquartered in Bleiswijk, with an additional office presence in Amsterdam. The company expanded its ready-to-eat offerings to the Dutch market in August 2023 through its Factor brand, complementing its core meal-kit services. Factor utilizes HelloFresh's established chilled delivery fleet and distribution infrastructure, allowing customers access to chef-prepared meals alongside traditional meal kits.

HelloFresh's portfolio comprises eight brands—HelloFresh, Green Chef, Every Plate, Chefs Plate, Factor, Youfoodz, The Pets Table, and Good Chop—catering to diverse customer needs and occasions. The company operates a sophisticated distribution network with a dedicated distribution center in Bleiswijk, Netherlands, supporting efficient meal delivery across the Benelux region. 

With approximately 20,000 employees globally and a presence in major European markets, HelloFresh combines high-quality sourcing, innovative menu planning, and data-driven customer insights to deliver customized meal solutions. The company's multi-brand strategy targets varied demographic segments, positioning itself as a comprehensive food solutions provider beyond traditional meal-kit delivery.