Hofer Austria

Hofer Austria is a grocery chain which was established in 1968. Its headquarters is based in Sattledt, Austria. The company is a subsidiary of the German multinational family-owned discount supermarket chain, Aldi Sud. Hofer Austria has been named as the cheapest supermarket in the country by Austria’s consumer association Verein Fur Konsumenteninformation. 

As of 2021, the retailer operates 520 stores across the country and an e-commerce platform as well. 

In the financial year 2019, Hofer Austria achieved a turnover of € 4.2 billions and currently employs more than 12,000 people. 

It is noteworthy that the company has been ranked in 3rd place in the Austrian retail top 100. Moreover, in 2020, Hofer Austria won the “Best Recruiters” award in the retail industry and in 2021, it received the “International Packaging” award for sustainable fruit baskets. 

Furthermore, the enterprise offers a large variety of products in the following categories: 

• Savoury grocery: biscuits, canned goods, pasta, etc. 
• Sweet grocery: chocolates, jams, coffee, etc. 
• Chilled & fresh: meat, fruits, vegetables, etc. 
• Frozen: meat, seafood, ice creams, etc. 
• Dairy: milk, cheese, yoghurt, etc. 
• Drinks: juice, syrups, water, etc. 
• Wine & spirits: beers, wines, champagnes, etc. 
• Personal care: shampoo, body lotions, toothpaste, etc. 
• Household: detergents, toilet papers, disinfectants, etc. 

Brands such as Red Bull, Coca Cola, Lays, Nestle, Philadelphia, Mars, Persil, Fa and many others are endorsed by the firm. Besides, Hofer Austria also offers gluten-free, sugar-free, organic and many other products as well. 

Moreover, the company also developed its own brand range under the following names (non-exhaustive list): 

• Bio Natura: This brand includes products such as almond drinks, honey, biscuits, etc. 
• Back to the origin: This brand includes products such as  free range eggs, oats, bread, etc. 
• Milfina: A brand dedicated to ice creams. 
• FairHof: A brand dedicated to meat products. 

In addition, the business maintains the highest quality standards as it is certified by RSPO, Oeko-Tex Standard 100, EC organic regulation and many others. 

Pertaining to its logistics solutions, the firm operates its own distribution centre and has a fleet of vehicles readily available to conduct its deliveries. 

Furthermore, in 2018, Hofer Austria partnered with Walther Faltsysteme to introduce an innovative and long-lasting pallet solution which can be 100% recycled. 

It is noteworthy that in 2022, the retailer installed “one2zero” PV systems on 230 store roofs hence making a major contribution to Austria’s energy transition. Moreover, Hofer is recognized as the first Austrian retailer to be entirely CO2-neutral since 2016. 

Additionally, as of 2022, the enterprise started using 100% rPET for beverage bottles in its own brand range which is made of recycled material. 

Concerning sustainability, Hofer Austria is expanding its organic range and reducing the use of materials for private label packaging in order to protect the environment. 

With regards to the community, the retailer donates surplus groceries to social organisations to help people in need. 

The company’s online shop can be accessed on: https://www.hofer.at/