Holdal Group

Founded in 1947 by Georges Abou Adal, Holdal Group is a company specialising in retail, distribution and manufacturing of personal care and household products. Its headquarters is based in Beirut, Lebanon. The company has been featured in Forbes Middle East list of Top 100 Private companies. 

Concerning its distribution channels, the business distributes its products to 4 markets across the country. Some of its clients are supermarkets, pharmacies, bookshops, etc. Moreover, the company launched mono-branded boutiques and also operates an online shop. Its mono-branded boutiques include renowned multinational companies such as Lacoste, Bobbi Brown, Kipling, etc. 

Additionally, along with distribution services, the business has a manufacturing company known as Incoma which produces home and personal care products. It is noteworthy that luxury brands such as L’Oreal, Yves Rocher and Colgate-Palmolive work closely with Incoma. 

Holdal Group achieves an annual turnover of more than €95 million and currently employs over 500 people. 

It is noteworthy that the firm gained recognition through the Big Corporations category award during the Multi-Stakeholder SDG Forum (GCNL). 

Furthermore, the company offers a wide assortment of products in the following categories: 

• Personal care: shampoos, perfumes, makeups, etc. 
• Household: candles, detergents, disinfectants, etc.  

Brands such as Clinique, Kenzo, Mustela, Pupa, Ungaro, Wenger, Timi Hayek, Longchamp, Matrix, Myran, Delsey, etc, are endorsed by the firm. 

Moreover, the importer developed its own brands such as Magnolia, Lagoon and Mancode. 

In addition, the importer maintains the highest quality standards as it is certified by ISO 9001:2008 and ISO 9001:2015. 

Pertaining to its logistics solutions, Holdal Group operates its own distribution centre and has its own transportation network known as Tercel which was introduced in 2020. Tercel aims to become the Third Party Logistics preferred partner in the Lebanese market. 

Additionally, in 2018, the company joined the United Nations Global Compact and Global Compact Lebanon to support the 10 principles on human rights, labour, environment and anti-corruption. 

Furthermore, in 2021, the enterprise strengthened its distribution portfolio in partnership with L’Oreal in order to provide professional, luxury and active cosmetics to its Lebanese consumers. 

Concerning sustainability, the firm reduces its greenhouse gas emissions by encouraging its colleagues and customers to recycle their fabrics and clothes by delivering to people who need them and at the same time reducing fabric waste.  

With regards to community service, Holdal Group supports AFEL to offer children a safer environment and a more decent future. 

The company’s online shop can be accessed on: https://myholdal.com/