Rimi Baltic Estonia

Founded in 2004, Rimi Baltic is a retailer and its headquarters is based in Riga, Latvia. It is a subsidiary of the Swedish group ICA. It operates three chains namely Rimi hypermarket, Rimi supermarket and Mini Rimi.

In order to expand its business, the company opened 81 stores in Estonia. Moreover, in the financial year 2016, it obtained a total revenue of 389 million euros and it has 2786 dedicated employees working towards the ultimate goal of the company.

Its product categories include:

• Sweet grocery (bread, sugar, chocolate crunch, etc...)
• Savoury grocery (pasta, oil, canned foods, etc...)
• Chilled and fresh (fruits & vegetables, marinated herring filet, grilled chicken, etc... )
• Dairy (butter, cheese, milk, etc...)
• Personal care (baby products, shoes & accessories, lingeries, etc...)
• Household (dishwashing detergents, paper towels, etc...)

Additionally, the firm’s private label are known as:

• Rimi - Under this brand, products such as pasta, chocolate crunch etc are sold.
• Selection by Rimi - Fruits, vegetables, olives, grains are available in this brand.
• Rimi Basic - Products such as bread, butter, salt etc are sold under this name.
• ICA - The products that can be found under this brand are laundry detergents, toilet paper etc
• Mywear - This brand includes baby clothing, women & men accessories.

The company has attained organic certification for its warehouses and also ISO 14001 certification (Environmental Management System). Its products are Fairtrade, UTZ and Rainforest Alliance certified. This shows that the firm is determined to  promote sustainability.

Rimi’s objective is to promote a healthy lifestyle to its customers and always wants to innovate new things in order to promote development.