Idra

Idra is an Italian importer and distributor of beauty care products. The firm distributes to  specialty retailers, wholesalers, hairdressers, online stores and shopping TV companies.

Idra is involved in the personal care category, offering products such as skincare, hair care, vitamins & complements, makeup, etc.

Idra is interested in personal care products and is focussing mainly on hair care products for both the retail market and the professional market. The business is constantly on the lookout for new brands. 

At present, Idra distributes products from brands such as Hairdo, Paris Hilton Skin Care, Wet Brush, United, etc.