Innnes ltd

Innnes Ltd is a leading Icelandic importer and wholesaler specializing in high-quality food products, headquartered in Reykjavik. Since its founding in 1987, Innnes has grown into the largest food wholesaler serving both retail and catering sectors in Iceland. The company operates a modern distribution center near Reykjavik harbor that includes warehouses with three distinct temperature zones to accommodate dry goods, frozen, and fresh products. This logistical setup is optimized for efficiency and speed, leveraging advanced automation technologies implemented in 2020 to maintain competitive operations and support swift delivery across Iceland.

Innnes employs approximately 200 people, including a strong sales and marketing team that proactively services customers nationwide. The company represents a wide portfolio of international brands, many of which are market leaders, continuously expanding to offer a diverse product range to Icelandic retailers and food service providers. Since acquiring Bur Ltd in 2015, a specialist in fruit and vegetable import and distribution, Innnes has solidified its position as the nation's largest food importer and wholesaler.

The CEO, Magnús Óli Ólafsson, emphasizes the company's commitment to combining swift service with personal customer relationships. Innnes also maintains a popular Icelandic recipe website to engage consumers and promote its brands. Recognized for financial strength with multiple consecutive “Strongest in Iceland” awards by Euler Hermes, Innnes has a turnover estimated between 10 to 50 million euros (circa 2015 data). Its physical operations focus on distribution centers and warehouses rather than retail store chains.

Overall, Innnes Ltd is a cornerstone of Iceland's food supply chain, offering extensive import capabilities, comprehensive warehouse facilities, and a strong sales network dedicated to supplying premium food and beverage products throughout the country.